The AV integrator has long been viewed as merely the “doer” that ensures the hardware and software are in place and the meeting room is up and running. But the integrator should be so much more than simply an installer.
An integrator should be a unique specialist that not only acts as the hardware implementer, but also the AV expert that serves as the bridge to help you make the most of technology platforms.
Perhaps this idea sounds far-fetched. But when it comes to client satisfaction and technology adoption, the consulting AV integrator could be the difference between a successful and an unsuccessful room implementation.
As you think about the design and execution of your meeting rooms, I encourage you to consult your AV integrator for inspiration. Their ideas may both surprise and delight you.
Sincerely,
Aaron McArdle
CEO, RoomReady