Our Story

Our story is based around one simple idea: creating uncommon experiences for our customers, employees and communities.

For our customers, this means bringing simplicity to increasingly demanding meeting room environments. We recognize that we aren’t your typical A/V integrators. We believe that A/V solutions should remove complexities, not add to them. Rooms should be simple by design, not complicated. And they should work consistently, no matter the location or technology.

So, what does this all boil down to? A belief that

  • innovation must improve the meeting experience
  • simple is better
  • speed matters

For our employees, we strive to create an environment where people truly love to go to work every day because they feel respected, challenged and valued. We live and breathe our core values.

And for our communities, the extension of our core values to improve the lives of those around us through our RoomReady Cares program.

Care deeply

Care deeply

listen to learn, engage in debate, be civil, do more

Hustle smart

Hustle smart

do and think versus do or think

Use common sense

Use common sense

solve problems with simple, practical ideas

Own it

Own it

be eager, ask questions, learn from mistakes, do what you say you will do

Help others

Help others

be deliberate about helping others, always do what’s right

Stay grateful

Stay grateful

find joy and approach every situation as an opportunity

Our History

Founded as a Midwest start-up by two serial problem solvers, our entrepreneurial spirit, common-sense approach, innovative patents and strategic partnerships have allowed us to grow into a nationally recognized meeting room technology ally.

  • Zeller Digital Innovations launched

    Zeller Digital Innovations launched
  • Wins major Walmart contract

  • Jay McArdle named InfoComm (now AVIXA) A/V Professional of the Year

  • Became first company to have a room receive Cisco Compatible Certification

  • Filed patent applications for Control System and Equipment Enclosure

    Filed patent applications for Control System and Equipment Enclosure
  • Featured as “Future of Integration” on cover of Commercial Integrators magazine

    Featured as 'Future of Integration' on cover of Commercial Integrators magazine
  • Awarded Cisco's Project Game Changer

  • RoomReady brand launched

  • Staging facility opened in Bloomington IL

  • Sales office opened in New Hampshire

    Sales office opened in New Hampshire
  • Win major HQ project with an international banking leader in NY

  • Control System patent issued (No. 9462225)

  • Win major project with a global consumer products brand in OR

  • Equipment Enclosure patent issued (No. 9644787)

  • Regional campus opened in Oregon

    Regional campus opened in Oregon
  • Started implementation of Entrepreneurial Operating System (EOS)

  • Established new Executive Leadership Team

  • Location-based control patent issued (No. 10469801)

  • Auto-commissioning/Videoconferencing calibration patent issued (No. 10477146)

  • Regional campus opened in New York

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