The rise of the remote workforce is the number-one reason for reliance on video conferencing, which has become one of the most important – if not the most important – virtual working tool. In fact, recent research indicates that 43% of remote and in-house teams use a video conferencing solution.

This growing reliance on virtual conferencing solutions has fast-tracked platform evolution. To stay competitive, video conferencing software providers are quickly augmenting their efforts to improve their systems. A few examples that we have seen include:

• Cisco WebEx enhanced consumer features for a better user experience.
• Zoom fixed its security issues ‒ part of its efforts included acquiring secure messaging and file-sharing service Keybase.
• Microsoft Teams looked for better integration for larger spaces and includes features to better compete with Zoom ‒ think fun backgrounds, a “raise hand” feature and allowing more participants to be simultaneously shown on screen.

With each of these improvements comes a lack of of unique features and functionality. The result is that we’re slowly moving toward a reality where platforms will be selected based on personal preference, and not on features or functions.

What this means for A/V integrators

Simply put, companies are going to rely on tech-agnostic solutions more than ever. Larger enterprises, for example, are using multiple platforms, whether the ones just mentioned or numerous others like Bluejeans, Pexip or Ubiety. Likewise, business units and departments are being given the freedom to adopt their own solution as if they operate like small organizations within a company.

To keep up, A/V integrators must fine-tune their solutions to serve a variety of platforms within a single company. But this isn’t just limited to integration solutions. There will also be pressure for support teams to refine their processes as well to ensure their teams have the expertise to effectively service their company, no matter the platform.

Staying ahead of the game

Similar to the need for video conferencing providers to up their own game, now is the time for integrators to review (and improve) support and installation processes to ensure they can successfully meet these shifting demands.

For example, RoomReady already supports a variety of meeting and video conferencing platforms. Additionally, we boast one of the fastest installation times in the industry thanks to The RoomReady Way, our proven process that eliminates complexities and variables while creating consistent, dependable results for our customers. We fully believe that these differentiators will drive successful customer engagements as we continue to move into the new normal.

Have questions? Contact us to learn more!